Marketing
When Charter Communications hired St. Louis-based digital word-of-mouth firm Elasticity to do online acquisition marketing in 2008, Charter was most interested in a simple SEO program which, along with banner advertising, was state of the art for enabling online consumer interaction. As hard as it may be to believe, less than a year and a […]
When I heard that your blog was going to write about Founders of start-ups I feared it was going to be a mundane blog telling readers to work hard and be willing to take risks to succeed. I am a founder of the start-up http://www.DazzleDogDelight.com . Dazzle Dog Delight is dedicated to passionate dog owners by […]
So tell me, what does Elevate Consult do? We help our clients, usually mid to larger companies (Revenues of $100M – $2B) improve their communication from business strategy to line operations. We do this by ensuring they have the proper people, technology and controls in place, at the right time. Specifically, we help our clients […]
Like most marketing organizations, every December our team was tasked with putting together detailed marketing plans for the coming year including campaigns by product, cost per leads and opportunities and budget by quarter and activity. After multiple reviews and revisions, the senior executive team approved the plan in early January and we began working with […]
Continue reading about Marketing Return on Investment without the Investment
Today, I have the pleasure of connecting with Peter Winick, Founder and CEO at Winick Enterprises, Inc – Thought Leadership Leverage. I would describe Peter as a proven entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies that have powerful intellectual property. Accomplishments include start-ups, […]
Abu, you’re actually something of a serial entrepreneur as you’ve started two companies and three brands over the course of your career. Can you tell us a bit about the journey you took to get to the point where you are today running two brands that deliver interactive marketing strategies and online marketing tools to […]
In such a short time, your start up business became an overnight success in the Boston area. What marketing objectives and steps have led to that success and what advice can you give to other start-ups that are pursuing a similar dream? I don’t know if I would necessarily say an overnight success, but yes […]
What made you decide to start your own company? I have 20 years of marketing experience, in a variety of industries both on the corporate side and the agency side. Most recently, I was the marketing director for a 100+ person accounting firm in Atlanta. In June 2009 at 20 weeks pregnant with twins, I […]
Continue reading about Interview with Bonnie Buol Ruszczyk, President – BBR Marketing
This week, I had the honor of meeting with Paige Arnof-Fenn, Founder of Mavens & Moguls. Paige has degrees from Stanford and Harvard and an impressive career track. It’s not everyday I meet someone of her caliber. I love the name of your company, how did you come up with it? I started getting lots of […]
Continue reading about Interview with Paige Arnof-Fenn, Founder of Mavens & Moguls
What did you do before becoming a Marketing/PR Guru and how did you get into that industry? After spending the majority of my career (16+years) working in corporate America doing executive level marketing, I launched my own marketing/public relations consulting business offering freshly tailored and strategic marketing services exclusively to small businesses, non-profits, and leading […]
Continue reading about Washington DC’s Marketing Guru, Maurisa Potts