Marketing
As you may have noticed, there is a tremendous amount of recycling on Twitter, and I don’t mean in the eco-friendly way. Followers come and go. One would assume you want to keep as many as you can. Let me begin by saying I’m not an expert in marketing, Twitter, Facebook, social media, social networking […]
Continue reading about Prevent the Twitter Unfollow: Tips from a Twitter User
Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or the commercials we produce. But branding should be about creating a consistent experience for the customers — and the way that is best accomplished is actions. We all know that that we believe […]
Free is everywhere! We get free food samples at our supermarkets. We get free ebooks when we opt in to someone’s list on the Internet. On iTunes, most if not all podcasts are free, and there is always a selection of shows, music, and audio books that are free. We get free trials of software […]
Continue reading about Marketing as “Free for All” by Nitin Aggarwal
Over the past 7-8 years I’ve worked in marketing and brand development for myself and currently I’m a partner and Brand Strategist for Brady Media Group. http://www.bradymediagroup.com – It all “started” when I was 20 years old. A close friend of mine and business owner in Atlanta, GA wanted to speak with me about how […]
Continue reading about Why Business Owners Should Turn Business Sense into Common Sense
What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator […]
Continue reading about Not Staying Innovative Hurts by Richard Harmer
I had the opportunity to speak with business technology expert Louis Rosas-Guyon today. Louis is a peerless problem solver, author and speaker. He specializes in cloud computing and technology strategy. He founded R-Squared Computing in 1999 and has been helping small and medium-sized businesses become smarter, faster and cheaper than their competition. His newest book […]
Continue reading about Louis Rosas-Guyon, Founder of R-Squared Consulting
First, a little context. I have been quite lucky in the world of business; I had successfully bootstrapped, and eventually sold, a business I had started back in 1993. But starting anew business, Research Rockstar, in 2009 was quite different. Especially in terms of marketing. After all, back in 1993, we didn’t even have our […]
Continue reading about What happens when you Hire a Social Media Charlatan
AtmosAir Solutions provides total air purification technology products resulting in significantly better and healthier indoor air quality for homes and businesses. You were in the alarm protection business for a very long time, how and why did you startup AtmosAir? After 20 years in the Alarm business, I sold the business to a National Company […]
Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]
Nikki recently worked with Small Act social media consultants to develop and implement a social media strategy surrounding Restrepo, a war documentary from National Geographic Entertainment. Why did you decide to hire a social media consultant? Research had shown us when it comes to marketing films, social media is of paramount importance. We don’t have […]