Marketing
What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]
If you remember sitting at home on a Friday night waiting for the phone to ring and wondering why a nice person like you can’t find a date, sitting at your desk wishing and hoping a new client would call may give you some nasty flashbacks. People date each other not because they enjoy dating. […]
Continue reading about 5 ways marketing your business is like dating by Winnie Anderson
You have often been quoted as having said that we are entering “a new era of corporate transparency”. What exactly does that mean? It means business decision-making will be conducted in an increasingly transparent manner that incorporates a more holistic, cross-functional approach. As a result of changing attitudes toward risk and general animosity directed at […]
Continue reading about A New Era of Corporate Transparency by Joseph M. Ciccolo
Marketing used to be like attending a middle school dance with the boys (marketers) on one side of the gym and the girls (consumers) on the other. Today’s market environment has changed. Consumers are more knowledgeable and fearless in their attitudes toward marketers. Today’s consumers want to learn about products on their terms – when, […]
Continue reading about 5 Similarities between Marketing and Dating
The twelve most persuasive words found in strong marketing campaigns are discovery, easy, guaranty, health, caring, money, new, proven, results, safety, savings and you. These same words can be applied to all forms of communication including dating. After all, isn’t dating about communicating with another? A first date, in particular, is a time when the […]
Continue reading about MARKETING AND DATING: NOT SO DIFFERENT!
90-95 percent of new business started as a LeadJen appointment One of the challenges start-up companies face is convincing outside investors to take a chance on them. Without a history of strong sales or a long list of satisfied customers, most start-ups must rely on market statistics that show there is a need for their […]
Continue reading about LeadJen Helps PolicyStat Secure Investment Funding and New Clients
Every company wants to send emails with great response rates. And have their sales reps’ calls answered when they leave a message? Right? They also want ink, online, analyst and social media coverage. And why not even win National awards! If you want new leads, qualified third party lists may be a great option. Beware: […]
Continue reading about 3rd Party Email Marketing Lists: Go from Cold to Hot Leads by Juliahidy.com
Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. While […]
I have been providing internet marketing services to a variety of clients for the last fourteen years through my company, Success Promotions. My professional career has seen plenty of changes not only in the internet itself, but in the economy. One thing I’ve learned through the school of hard knocks that I would certainly pass […]
Continue reading about Keys to Solopreneur Success in The Best AND Worst of Times
By Rosey Dow Summary: It’s easy to find out who your Ideal Clients are, no matter what the economy is like. Here’s how. How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a […]
Continue reading about How Do I find Ideal Clients in This Economy?