Marketing By Deepak Gupta
Despite the tough economy, or maybe because of it, many people have decided to start their own business. History tells us that most of these businesses will fail within a few years. Here’s how to avoid becoming another statistic. Plan Ahead No matter what your idea is, you need a plan. Every business has customers, […]
Some people who would never set foot in a casino have no trouble spending tons of money and time on a start-up. “Gambling is just luck!” they say, “It’s completely out of your control.” Well, in gambling, at least you know the odds. They’re not bad actually: playing Blackjack, you can win about 45% of […]
Patrick Murphy, founder and CEO of Brand Thunder (www.brandthunder.com), is a first time entrepreneur in Columbus, OH. He recognized the branding and communication potential within the Internet browser and built a business that helps companies establish a persistent connection with their online audience. Brand Thunder’s interactive browser themes have attracted top-tier clients across categories […]
Continue reading about Chat with Patrick Murphy of Brand Thunder
My name is Liora Farkovitz and I am a business and product development consultant working in New York and Atlanta. For many years I ran a turn key software packaging and distribution company. I frequently work with software developers and it is amazing to me to see how much of their own money and time […]
Continue reading about How to prevent Startup failures by Liora Farkovitz
Are you thinking of starting a new business in 2010? Despite the state of the economy – recovering, but slowly – the number of startups remains robust. It seems that nothing will stop people from pursuing the dream of business ownership. If you are thinking of starting a new business, I encourage you to “date” […]
Continue reading about “Date” Your Startup Before Getting Married To It By Dr. Mike Stull
Before potential customers or clients meet you, learn what your company does, or can find you, they visit your website. The design and content is crucial to their first impression so your website should be a priority in your marketing mix. Susan Poore, RN, Life Coach for Balanced Health 101 (www.BalancedHealth101.com) and 1&1 Internet customer, […]
Face it… look in the mirror: Do you see Steve Jobs looking back?! NO?! So get over it! Apple is a religion, Starbucks is a religion, Coke is a… follow me?! They have followers, disciples and BELIEVERS! They started something great, but it wasn’t always a “religion”. They had to build it and it took […]
If there’s one seminar you need to go to this year its Branding 101 hosted by Sasha Strauss. This seminar will be a rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into […]
Continue reading about Branding 101 Seminar Hosted by USC Alumni Club of West LA
What is the customer experience? It’s everything customers sense from their encounters with your brands, stores, and businesses. It’s also the portrayal of the current and future encounters and interactions in pictures and narrative. For many service brands, customer experience is the business strategy that yields sustainable competitive advantage. How is it different from customer […]
Continue reading about Mike Wittenstein, The Authority on Customer Experience
Let me say this, we need these people. I mean, in my adult life…or any other part of my life for that matter, I have never had to balance a checkbook…… I KNOW!!! That’s what I thought! From the smallest company to the largest corporations in the world, someone has to balance the checkbook. But […]
Continue reading about Why Your CFO May Be An Uber Idiot! An Example of NOT “Getting It”!