Deepak Gupta Marketing
No one person can build a brand. Every employee at every company is by far the best ambassador for the brand that exists. “I heard that company X”” treats their employees really well. They have really high standards. Customer service is really important to them…” These kind of comments are what people remember. Your employees […]
By Larry Chaityn, President, New York-Tristate Keiretsu Forum lchaityn@keiretsuforum.com 917-859-4266 Start up ventures fail because of four key factors: • They have not correctly identified the market for their product • They have built a set of product features without validating customer needs, (a technology in search of a business problem), • They do not […]
Continue reading about EIGHT DO’S AND DON’TS FOR START-UP SUCCESS
Remember when “going to work” actually meant getting in the car, driving in traffic, and joining your co-workers in your cubicle…at “work”? As mobile computer services and devices – such as smart phones, iPads and other tablets – proliferate, organizations and their employees are gaining more flexibility. According to ESG research, there still are twice […]
Continue reading about Working While being Mobile by Yehuda Cagen
Tell us a little about Sparks and what services you offer. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels – exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, marketing, management and measurement […]
Continue reading about Chat with Sherri Ferren, Senior Vice President at Sparks
When it comes to work, one of the things I’m really thankful for is the improvement and miniaturization of our gadgets. When I started out as a graphic designer, I was stuck in an office. Laptops were slow and expensive, and not many people used them. Now, I use a MacBook Pro. I can hook […]
Continue reading about Going mobile to create a better work life
This economic downturn has made it even more competitive to stay on the radar of a potential employer or client. One has to be more creative and proactive about helping others. In my circle, moving around companies every few years, job hopping and working for startups is the norm for many aggressive individuals looking to […]
Continue reading about Networking Tips for People from “Traditional” Companies
In the last installment of this column I examined the reasons why so many promising small businesses fail within the first five years of operation. The first two reasons I discussed – undercapitalization and lack of knowledge/business experience – are just the tip of the iceberg. My experience in working closely with small business owners […]
Continue reading about Reasons for business failure – part 2 By Dr. Mike Stull
While looking for a good Skype Video Recording Tool I reached out on my Twitter account and asked for a recommendation. Look whom I ran across. The Founder of VodBurner – Jeremy Hague. Because Jeremy and his team were so helpful, I thought that I would ask more about Australia-based VodBurner:
Continue reading about Interview with Jeremy Hague, Founder of VodBurner
In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion one must have an understanding of […]
Expos are built on bringing exhibitors and visitors together to do business. At MFV Expositions, our events offer several ways to showcase a brand. Sponsored by the IFA and taking place Nov. 5-7 at the Los Angeles Convention Center, the West Coast Franchise Expo (WCFE) will feature hundreds of exhibitors and offer interested business owners […]
Continue reading about MFV Expositions Builds Brands Through Engaging Events