Business
Changing gears a bit I wanted to hear from subject matter Gurus and influencers on the topic of using Twitter for Customer Service. Common sense says sales and marketing brings a consumer in and customer service is how you keep them for the long term. However, we know many firms that do not always follow […]
Continue reading about Why Companies Need Twitter in Their Customer Service Plan by Julie Spira
B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both. Contrary to popular belief, the B2B market is larger than B2C. Both B2B and B2C have […]
Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
JR Griggs and I recently met on Reporter Connection and he was kind enough to offer his thoughts on our ongoing series on B2B vs. B2C Marketing. JR stresses that at the end of the day, people do business with people – One of the biggest mistakes I see from Business to Business (B2B) companies […]
Continue reading about B2B vs B2C Marketing Mistakes to Avoid by JR Griggs
Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM. CRM includes Lead Generation and used to rely on traditional marketing. Over the last few years, that trend has changed to include Inbound Marketing. In my ongoing series to learn the […]
Continue reading about B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters
In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to Business) marketing which demonstrates that the sales cycle in the B2B world is often long and complex. Imagine your company is selling radar systems to the US Navy […]
Continue reading about B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]
Social Media has the ability to drive inbound leads (people requesting information from you) into your business. These leads will transform the way you look at growing your business. But the question everyone is asking is, “How do we measure return on investment of social media?” I was recently at a technology conference where one […]
Continue reading about Measure Social Media ROI by Susan Appel
By Jon Gelberg Chief Content Officer, Blue Fountain Media Thanks to technological advances, business has been transformed forever. Websites, e-commerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line. Web marketing has become such an effective tool for businesses that many businesses have forgotten the importance of face-to-face […]
Continue reading about Most people seem to be clueless about how to network
What are some of the startup challenges you faced? I’m really inclined to hit the ground running with things, especially since this venture’s operating costs have been covered from the beginning by the sales I generate. So there was a great startup challenge in trying to run a company without much infrastructure initially in place. I’d […]
PR has an ability to create awareness and support among constituents for a company’s products or services, management views, intellectual capital and its distinct approach to doing business. It helps build credibility, manage risk, establish a positive reputation and drive sales. There is, however, a sizable gap between promoting products or services and thought leadership, […]