Business
First, a little context. I have been quite lucky in the world of business; I had successfully bootstrapped, and eventually sold, a business I had started back in 1993. But starting anew business, Research Rockstar, in 2009 was quite different. Especially in terms of marketing. After all, back in 1993, we didn’t even have our […]
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AtmosAir Solutions provides total air purification technology products resulting in significantly better and healthier indoor air quality for homes and businesses. You were in the alarm protection business for a very long time, how and why did you startup AtmosAir? After 20 years in the Alarm business, I sold the business to a National Company […]
Experience from Mary Marriott, Just Ask Mary, Bookkeeping and Beyond www.justaskmary.com 702-221-2236 mary@justaskmary.com What was your experience? It was difficult finding someone that was on the cutting edge that stays up with the technology and applications. Things seem to be changing constantly. Also, finding someone that would talk in laymen’s terms seemed few and far […]
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Advertising Agencies are Social Media Posers: Not 24DP!
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Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]
My name is Brian Flores; I am a positive hip hop artist from Raleigh, NC. I have been using several types of marketing tactics over the years and have noticed that the vast majority of my exposure and up and coming popularity has been through word of mouth and networking; however, combining social media with […]
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Nancy Rathbun Scott began offering freelance writing and graphic design services in 1981, just three years before the Macintosh computer and Aldus PageMaker made desktop publishing a “reality.” Soon to celebrate her 30th year in business, Nancy has thrived for three decades as a sole entrepreneur with many “virtual partners.” We asked Nancy what advice […]
When Charter Communications hired St. Louis-based digital word-of-mouth firm Elasticity to do online acquisition marketing in 2008, Charter was most interested in a simple SEO program which, along with banner advertising, was state of the art for enabling online consumer interaction. As hard as it may be to believe, less than a year and a […]
I hired 2 social media consultants. So far the results have been good and worthwhile. My brand is the “Down-to-Earth” doctor, and I provide holistic self help information to the general public. I’m known as the “Down-to-Earth” doctor to my patients because of my personal holistic lifestyle and easy-going teaching ability. My following is growing […]
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