Business
Tell us a little about Sparks and what services you offer. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels – exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, marketing, management and measurement […]
Continue reading about Chat with Sherri Ferren, Senior Vice President at Sparks
When it comes to work, one of the things I’m really thankful for is the improvement and miniaturization of our gadgets. When I started out as a graphic designer, I was stuck in an office. Laptops were slow and expensive, and not many people used them. Now, I use a MacBook Pro. I can hook […]
Continue reading about Going mobile to create a better work life
This economic downturn has made it even more competitive to stay on the radar of a potential employer or client. One has to be more creative and proactive about helping others. In my circle, moving around companies every few years, job hopping and working for startups is the norm for many aggressive individuals looking to […]
Continue reading about Networking Tips for People from “Traditional” Companies
In the last installment of this column I examined the reasons why so many promising small businesses fail within the first five years of operation. The first two reasons I discussed – undercapitalization and lack of knowledge/business experience – are just the tip of the iceberg. My experience in working closely with small business owners […]
Continue reading about Reasons for business failure – part 2 By Dr. Mike Stull
Expos are built on bringing exhibitors and visitors together to do business. At MFV Expositions, our events offer several ways to showcase a brand. Sponsored by the IFA and taking place Nov. 5-7 at the Los Angeles Convention Center, the West Coast Franchise Expo (WCFE) will feature hundreds of exhibitors and offer interested business owners […]
Continue reading about MFV Expositions Builds Brands Through Engaging Events
How has your culture benefitted HireBetter? Our culture is based on the beliefs that balance in our lives produces better results for our clients. Our team is able to be more productive with the hours they work. Because they do work from home, we have saved them a combined 13,000 hours a year in commute […]
Continue reading about Jonathan Davis, Founder of HireBetter
Ad retargeting, or remarketing, has been getting a ton of buzz lately. A recent study by comScore has shown that over other types of ad placement strategies, “retargeting generate(s) the highest lift in trademark search behavior.” comScore’s data shows a 1,046% increase in search from retargeting alone, and while this increase is very significant, it’s […]
Continue reading about What Is Ad Retargeting by Samir Soriano?
If you ask 10 entrepreneurs or experts across the room, you may get 10 different and very valid responses to the question – how can an entrepreneur avoid failure? I believe there are two primary precautions an entrepreneur can practice to reduce the risk of his startup’s failure… First, I see many entrepreneurs fail only […]
FeeFighters participated in a summer incubator program called Excelerate which took place in Chicago. The experience was invaluable on three important levels: meeting mentors, learning from classes, and being in a fun environment with other startups. The first month was filled with mentor meetings. We met mentors who would greatly influence our business, whether it […]
Continue reading about Excelerate: A Startup’s Summer Incubator Experience
It is a truth universally acknowledged—if not fully understood—that the most interesting advertising medium around today is people talking. People talking is what we really mean when we say “social media.” But when we say “social media” we’re framing the conversation in the wrong way. We are so focused on all the ways that people […]
Continue reading about WHO CARES ABOUT SOCIAL MEDIA? WHAT REALLY MATTERS IS OWNED MEDIA